What is Influencer Marketing and how to use this strategy in your business

As a good digital marketing professional and looking to stay on top of trends in the area, surely you have already heard about the Influencer Marketing strategy. This strategy is super popular in the digital world and has shown great results in its use.

We can observe the importance of this new trend in a survey carried out by “Ibope Inteligência” (Ibope Intelligence) in 2019, which found out that 52% of Brazilian Internet users followed a digital influencer on their social networks, already showing the relevance of this strategy in the corporate world a few years ago. Nowadays, this number must have increased a lot and certainly, many people follow different types of digital influencers in their networks, even having their favorites.

Today we notice that digital influencers are increasingly present in the lives of companies and consumers. It is interesting to understand how this strategy can be useful, both for bringing sales and brand visibility. Therefore, check out in this post all about Influencer Marketing, how this strategy can fit your business and clear all your doubts about it!

First, let’s understand: what is Influencer Marketing?

Influencer Marketing is made up of digital influencers who are people who influence a loyal audience that follows them, indicating or suggesting things to those who believe and trust them. In this way, they are able to influence them to make a decision, such as, for example, purchasing a product or service simply by referring to them.

The influencer communicates with his audience and convinces them that something is good, and that he himself uses, convincing them to believe in his message. In addition, influencers today are recognized people in the digital environment, who convey confidence and positioning to those who follow them, making them engaged and influential people.

The importance of influencer marketing

Just to give you an idea, Brazil is one of the countries where the population spends more time connected to the internet and most of that time is spent on social networks. In this connected world on social networks are digital influencers, who are nothing more than content creators who promote themselves.

As we have already mentioned before, consumers take into account the opinion of influencers that they follow and rely on to make some kind of purchase decision, highlighting their interests, hobbies and the language used amongst them. This relationship between consumer and influencer generates an affinity and an approximation of trust, making people buy a product or service recommended by influencers who are their favorite personalities.

Therefore, we realize the strength that the Influencer Marketing market has been gaining and the power it has to increase the visibility of a brand and, consequently, its sales.

Advantages that influencer marketing brings

Influencer Marketing can generate numerous advantages and possibilities for a business. One of the main ones, in addition to bringing sales, is the opportunity to reach a larger audience, thus obtaining an increase in the number of impressions coming from people who possibly didn’t know about your brand.

Other advantages that Influencer Marketing brings are:

– Increased Return on Investment (ROI);

– Increased conversion rate;

– Increased lead base;

– Increased brand awareness;

– Increased reach and engagement in social networks.

How can you identify digital influencers?

The universe of digital influencers today is made up of fashion and makeup bloggers, TV, music and movie celebrities, gamers, travel tips, decor, among others. These influencers, in addition to recommending companies’ products and services, give tips on how to use them and even show tutorials, taking advantage of various social media features.

This type of content is very attractive to the audience that follows these influencers, who enjoy watching and having fun with them. These people have the power to influence several other people very easily, just using their communication channels and often organically, without having to use paid media.

Brands need to be quick and attentive when choosing the best influencers to make these partnerships, taking advantage of the “timing” of the moment. The brand’s visibility will increase with the impact and engagement that the right influencer can bring to it.

How to choose the right influencers for your Influencer Marketing strategy?

First of all, you need to know that for an Influencer Marketing strategy it is not necessary to have a lot of money to invest. You don’t need to hire the biggest influencers on the internet to promote your business. The important thing is to find the ideal influencer according to your goal, your audience and your budget.

Nowadays digital marketing is increasingly accessible and well thought out marketing actions no longer need to be huge or require a lot of money to invest. As long as the professional actually knows what he wants and what needs to be done for his business, he can achieve the desired results.

This is also linked to internet influencers. It is easier to choose the ideal one according to your segment and that makes sense for your brand. It is necessary to map out who are the people who make the minds of your consumers, what type of content they follow and their preferences.

And reinforcing the ideia that: you need to take into account the goals of your Influencer Marketing campaign, the size of your company and your budget.

How to run an influencer Marketing Campaign

Starting from the point that you already know what Influencer Marketing is, its importance and how to choose the best digital influencers for your business, you need to understand how to implement this strategy in practice. The first step is to do a survey with your own audience and understand which influencer references they have and discover how they are influenced in their decisions. Understanding the public’s behavior regarding the consumption of content on the internet is essential.

After that, you should also research and get in touch with such influencers and make possible partnerships. The vast majority of them only work with these partnerships, which are made with companies that hire them to publicize their products and services in their niches. Once this is done, you and your team will be able to create the best and most efficient Influencer Marketing strategies according to the needs of your company and your audience, achieving incredible results.

Do you want to start using the Influencer Marketing strategy in your company and don’t know how to start? Know that you can count on us to help you with this task! Just get in touch and our specialists team will assist you in the best way!